AIB Design: Visual Research

Breaking through…
November 23, 2009, 2:12 pm
Filed under: Uncategorized

Part 3: Using interviews to go deeper- October 7, 2009

For this audience and subject, find at least 2 appropriate people to interview to gain more insight. Design and present your findings.


During critique the class looked at their assignments, to bring in a somewhat structured piece with 5 important elements, as well as a mood board.  Some students showed works that were an extension of the previous concepts they attempted, while others took their previous ideas in new directions. Once the work was displayed the class discussed the strategies that were explored and determined how close or how far away each student was from their goals. For the most part each student had made significant progress.

Studio Time

Studio Time was spent by most students expounding further on the elements that were in their work, and investigating new ways to express their ideas.


This week the students seemed to be finding their way, and gaining a new understanding behind the preliminary stages of the process. Pretty soon they will be putting together all that they’ve compared from the beginning of the class until now, and beginning to construct their own works that are informed by this process. It definitely appears that all of the students seem excited about where they are going, and are enthusiastic about this process of development that they’ve encountered. With the end in mind, they are assured that the process will help them to be better designers.

–Lauren Cross, Graduate Assistant

Exploring Visual Identity
November 23, 2009, 1:53 pm
Filed under: Uncategorized

Part 5: Practicing iteration: Visual identity- October 30,2009

Class review on what makes successful visual identity and graphic design. Using your own research and own writing, create a design that explains what green technology is in a voice appropriate for middle and high school students. Generate 3 concepts.

Professor Sansone presenting visual identity lecture.


Professor Sansone created an excellent presentation  in both sections of the Visual Research courses, based on  the companies/organizations that have created successful visual identities and graphic designs. This lecture seemed to enlighten the students to the potential of their designs in making a similar impact. After prior weeks of researching and coming up with design strategies, it evident that the students were excited to get started on the “meat” of the assignment, and pull things together. I was excited for them, and I believe the work that they’ve poured into researching green technology will strengthen their final works.

Introduction to Visual Research: Section 2 Observation

Also, I was formally introduced to the second section of the Visual Research course at AIB. It takes place from 3:20-6:05 p.m., in a different building, so the atmosphere and environment was surprisingly different. These group of students bring to the forefront their own strengths and abilities that are unique and different from the earlier class. I look forward to observing them more to see how they’ve progressed along their journey through visual research.

– Lauren Cross, Graduate Assistant