AIB Design: Visual Research

Final Presentations, vol 3
March 4, 2010, 1:29 pm
Filed under: Uncategorized

On December 16, 2009 the Visual Research Course began their final presentations for proposed designs that would promote the Boston Green Academy. In each critique Professor Sansone invited a group of critics represented various professional fields on marketing, design, and education as well as Boston Public School high school students to give their feedback on the student’s designs.Each section of the visual research course was broken up into groups of student presenters who presented the visual research strategies that lead them to their final outcomes.

Each student was instructed to present their research focus  through color, style, and material and two applications: one to excite and the other to inform about the Boston Green Academy. The presentations should also be self-explanatory and a maximum of 10 minutes.

For the Presentation Day 2 the professional critics for section 1  was Matt Holtzer, member of the Boston Green Academy team, Kristen Eichleay, member of the BGA Design team,  and Julie Bernson, Director of Education at the Addison Gallery of American Art. There were also three Boston Public School high school students and one former BPS student present to critique the designs based on the target audience of potential students of the Boston Green Academy.


In the second day of critiques for the visual research course presentations the guest critics were again asked to pick the projects that they were drawn to,  from both research and conceptual points. In this critique the projects that stood out were those with academic purposes for students such as notebooks, and  catchy messages and statements that prompted intellectual thought such as “You decide” and “Grow intellectually.” These works seem to have parallels between the mission of the Boston Green Academy and what the school wants the students to achieve.

Each student was given a chance to articulate the conceptual foundation behind both their research and their final design decisions. It was at this time that students were able to defend their design strategies, and it also allowed the critics to make comments and suggestions based on their ideas. The overall response to the work was very positive. It was later determined by the critics that each students’ work in this group had contributed successful ideas that could potentially work well if used in appropriate places.  Matt Holtzer concluded that  each of their promotional tools whether it be video, notebooks, or t-shirts, could be merged together as one unit and make a very successful promotional campaign.


During the second day of critiques students seem to show great passion behind their work, and support for one another. The designs in this particular group had a great connection with one another, and a common thread of in the concept. In each of the students ways, they seemed to focus on ways to get the interest of potential Boston Green Academy students. Though in some cases to educate about green technologies was a part of the concept, it was a sub-context. Some work had a very polished look and feel, while others had a very tactile presence. Some projects even had a comical component. I agree strongly with Mr. Holtzer that there were segments of each campaign that would be majorly affective if merged together. It would allow for different levels of engagement, based on the tone of each piece.

–Lauren Cross, Graduate Assistant

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