AIB Design: Visual Research

About AIB Design: Visual Research Course


IDESN 2560 Visual Research

Art Institute of Boston at Lesley University

Professor Kristina Lamour Sansone

Mondays and Wednesday’s

12:20 to 3:05, 3:20 to 6:05

Course Introduction:

Graphic design is not merely an established body of knowledge, but an ever changing and active process of visual inquiry and creation. Research in graphic design requires the eye and the mind to be on a constant search for an understanding content communicated through the evidence of visual language. Research requires a process of innovation that initiates invention and new visual form. this course will examine the benefits of visual research both as a discipline and habit.

By the end of the course you will be able to:

1. build an intimate relationship with any content

2. understand and practice the importance of iteration

3. develop a deep ‘range of investigation’ for any content

4. see the difference between design that is researched and design that is not

5. to consider audience through interview and observation

Recommended text

A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need, Jennifer Visocky O’Grady and Ken O’Grady.

Design Studies: Theory and Research in Graphic Design, Audrey Bennett.

Visual Research, Various Authors.

Design Research: Methods and Perspectives, Brenda Laurel.

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